Heineken N.V. enters into agreement to acquire Brasil Kirin Holding S.A.

AMSTERDAM - Heineken N.V. ("HEINEKEN") announces today that it has entered into an agreement with Kirin Holdings Company, Limited ("Kirin") to acquire Brasil Kirin Holding S.A. ("Brasil Kirin"), one of the largest beer and soft drinks producers in Brazil.
 
The transaction will transform HEINEKEN's existing business across the country by extending its footprint, increasing scale and further strengthening its brand portfolio. On closing, HEINEKEN will become the second largest beer company in Brazil, with a stronger commercial platform from which to capture future profitable growth in an exciting beer market.
 
Market background
 
Brazil is the fifth largest country in the world with over 200 million people. Beer volume in 2015[1] was 139 million hectolitres, making it the third largest market globally.
 
Whilst the macroeconomic environment has been challenging over the last few years, the longer term fundamentals of the Brazilian beer market are highly attractive supported by a growing population and a positive GDP outlook. In addition, the premium segment of the beer market, which has outperformed the broader beer market in recent years, has a relatively low share compared to many other markets, providing a compelling and attractive opportunity for future growth.
 
About Brasil Kirin 
 
Brasil Kirin is a large beer producer in Brazil, operating 12 production facilities with its own distribution network. It has a particularly strong presence in the North and North East, where HEINEKEN currently has less exposure. It owns an extensive portfolio of beer brands and its share of the Brazilian beer market in 2015 was c.9%1. The portfolio includes Schin, one of Brazil's largest brands covering the mainstream and value segments, as well as the Devassa brand. Furthermore, it owns the speciality brands Baden Baden and Eisenbahn, which will complement HEINEKEN's existing premium portfolio.
 
Brasil Kirin also has a soft drinks business comprised of carbonated drinks, bottled water and other beverages. The soft drinks portfolio, which has around 2%1 market share, includes the iconic Itubaína brand.   
 
About HEINEKEN Brazil 
 
HEINEKEN expanded its footprint in Brazil through the acquisition of the beer operations of Fomento Económico Mexicano, S.A.B. de C.V ("FEMSA") in 2010. Since then, HEINEKEN has increased its market share to c.10%[2], led by Heineken® in the outperforming premium segment. At the same time, HEINEKEN has continued to build scale with the Kaiser and Bavaria brands, and has recently seen strong success with the roll out of Amstel in the mainstream segment. HEINEKEN currently operates 5 breweries in Brazil and has a strategic distribution partnership with the Coca-Cola bottlers.
 
Compelling strategic rationale
 
HEINEKEN believes that the transaction delivers compelling strategic benefits for its Brazilian business. In particular it:
 
Consolidates HEINEKEN's existing position in the Brazilian market, broadening its reach across the country;
 
Strengthens HEINEKEN's platform to accelerate further premiumisation, particularly with Heineken® and Sol; 
 
Provides significant scale from which to drive future growth. The Brasil Kirin portfolio is highly complementary to HEINEKEN's existing beer business, and will enable further growth of the well-established Schin, Bavaria, Kaiser, Amstel and Devassa brands in the mainstream and value segments; and
 
Further increases HEINEKEN's exposure to growth from developing markets and will enable HEINEKEN to create long term value as a stronger #2 market player in Brazil.
  
HEINEKEN Brazil is in the process of reviewing its future route to market and will provide further detail when appropriate.
 
Financial highlights 
 
The total consideration to be paid to Kirin for the shares is EUR 664 million, corresponding to an estimated enterprise value of EUR 1,025 million for HEINEKEN. Upon completion of the transaction Brasil Kirin will be consolidated with HEINEKEN.
 
Brasil Kirin today reported FY results for the year ended 31 December 2016 with revenue of BRL 3,706 million (2015: BRL 3,698 million) and an operating loss before amortisation of goodwill, etc. of BRL 262 million (2015: BRL 322 million).
 
HEINEKEN expects to deliver significant cost synergies from the acquisition through production efficiencies, including logistics and brewery optimisation, and through optimising selling, general and administrative expenses.
 
This transaction is expected to be dilutive to HEINEKEN's margin in 2017. We will provide more detailed transaction guidance including the necessary accounting adjustments when appropriate.  
 
Completion of the acquisition is subject to customary regulatory approvals and is expected in the first half of 2017.
 
Commenting on the transaction, Jean-Francois van Boxmeer, Chairman & CEO of HEINEKEN, said:
"This transaction marks a step-change in scale in an exciting beer market, building on our success to date in the premium segment and strengthening our platform for future growth. It reiterates our commitment to the Brazilian market and confidence in our ability to generate attractive returns over the long-term across all segments of the market. I look forward to welcoming our new colleagues from Brasil Kirin into HEINEKEN and working with them to take the combined business forward."
 
 
Heineken vergroot marktpositie in brazilie door overname van Japanse Kirin
 
Heineken betaalt 664 miljoen euro voor de bieractiviteiten in Brazilië van het Japanse Kirin. Hierdoor verdubbelt het marktaandeel in de derde biermarkt ter wereld. Vooral belangrijk is dat de positie in het premiumsegment kan worden vergroot. Heineken bevestigde vorige maand al in gesprek te zijn met Kirin en afgelopen zomer gingen al geruchten dat er werd onderhandeld.
 
De Japanners twijfelden aan de mogelijkheden om hun Braziliaanse tak winstgevender te maken, gezien de problemen in de Braziliaanse economie en de sterke concurrentie op de markten voor bier en frisdrank in het land.
 
De overname is vooral belangrijk, omdat het distributienetwerk ermee wordt uitgebreid. Zo kan het eigen Heinekenmerk in het aantrekkelijke premiumsegment worden vergroot, zegt Richard Withagen, analist bij Kepler Cheuvreux. Hij denkt dat Heineken de laatste jaren in marktaandeel is gegroeid van 7 à 8 procent tot nu 10 procent en dat is volgens hem met name door het Heinekenmerk.
 
Het premiumsegment groeide de laatste jaren sneller dan de markt als geheel, terwijl het premiumsegment nog maar een relatief klein deel van de totale markt uitmaakt. Heineken richt zich met het Heinekenmerk op het premiumsegment. Voor premiummerken zijn klanten bereid meer geld neer te leggen, zodat de marges voor de brouwer hoger zijn.
 
Kirin heeft de merken Schin en Devassa, plus de speciaalbieren Baden Baden en Eisenbahn. Die merken zijn vooral sterk in het noorden en noordoosten van Brazilië, waar Heineken nu minder sterk is.
 
Heineken heeft het voordeel dat het al actief is in Brazilië. Daardoor kunnen er synergievoordelen worden behaald, zegt Corné van Zeijl van Actiam. Hij wijst ook op het aantal brouwerijen dat Kirin in Brazilië heeft: twaalf. Heineken zelf heeft er vijf. 'Uiteindelijk zullen het er wel een heel stuk minder worden, Heineken heeft in het verleden bewezen daar wel mee aan de slag te kunnen', zegt Van Zeijl. '
 
Heineken verdubbelt zijn marktaandeel in Brazilië door de overname bijna: zelf had het al 10 procent van de markt en daar komt de 9 procentpunt van Kirin bij. Heineken wordt dan wel de nummer twee op de grote Braziliaanse markt, maar nadeel is wel dat Inbev daar dominant is met een marktaandeel van ongeveer tweederde. Toch is Heineken enthousiast. Het omschrijft Brazilië als 'zeer aantrekkelijk'. Daarbij speelt mee dat de bevolking groeit en de economie naar verwachting ook zal groeien, aldus Heineken.
 

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